Paniza continues with its international promotional strategy. The Aragon-based winery was present with its own stand once again this year at the international Prowein Fair held from 19 to 21 March in Düsseldorf, Germany. This is the epicentre of the wine producing industry as every year it brings together over 52.000 professionals and over 6,000 exhibitors from 60 countries.
This fair is a major opportunity for Bodegas Paniza as the bulk of its business is in the export trade. This highly specialized event is the perfect setting for opening up new markets and extending the network of contacts. It is also a valuable source of knowledge, as the latest innovations and trends in the sector are presented during the fair in the more than 500 specialized workshops that are organized.